Demand analysis for the promotion of the medical center website
Posted: Sat Apr 19, 2025 8:49 am
At times when traffic was decreasing, we did competitor analysis. For example, this happened during the coronavirus pandemic: patient traffic decreased, and for the clinic, this meant losses.
During such analysis, we show the real state of affairs on instagram data the market. The clinic sees: is it only its demand that is decreasing or is it the competitors’ demand too. This helps to make rational decisions.
The demand analysis table looks like this:
Photo
Recommendations for companies with complex services
For all companies with complex, highly specialized services, such as clinics and construction companies, we recommend two things:
Monitor your visibility in both search engines. Otherwise, an update in one system can significantly reduce the amount of traffic to the site.
Implement end-to-end analytics to track each client's journey. The clinic is currently planning to do this.
During such analysis, we show the real state of affairs on instagram data the market. The clinic sees: is it only its demand that is decreasing or is it the competitors’ demand too. This helps to make rational decisions.
The demand analysis table looks like this:
Photo
Recommendations for companies with complex services
For all companies with complex, highly specialized services, such as clinics and construction companies, we recommend two things:
Monitor your visibility in both search engines. Otherwise, an update in one system can significantly reduce the amount of traffic to the site.
Implement end-to-end analytics to track each client's journey. The clinic is currently planning to do this.