At times when traffic was decreasing, we did competitor analysis. For example, this happened during the coronavirus pandemic: patient traffic decreased, and for the clinic, this meant losses.
During such analysis, we show the real state of affairs on instagram data the market. The clinic sees: is it only its demand that is decreasing or is it the competitors’ demand too. This helps to make rational decisions.
The demand analysis table looks like this:
Photo
Recommendations for companies with complex services
For all companies with complex, highly specialized services, such as clinics and construction companies, we recommend two things:
Monitor your visibility in both search engines. Otherwise, an update in one system can significantly reduce the amount of traffic to the site.
Implement end-to-end analytics to track each client's journey. The clinic is currently planning to do this.
Demand analysis for the promotion of the medical center website
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mehadihasan123456
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