How to put it into practice:
Use geotagging tools or photo editing programs to include latitude and longitude data.
Ensure consistent NAP (name, address, and phone) across your website and image metadata for strong local signals.
8. Image compression and optimization tools (TinyPNG, Squoosh)
What it is: Compression tools reduce the size of image files without significantly degrading quality.
Why it is important:
Faster loading times: Smaller files load faster, which buy email lists australia benefits both SEO and user experience.
Reduced server load – Improves website performance, especially on mobile and low-bandwidth connections.
How to put it into practice:
Batch compress images before uploading using tools like TinyPNG or Squoosh.
Periodically review your media library to replace unoptimized images.
9. Using image galleries for product pages
What it is: Interactive galleries or carousels offer multiple product views, detailed zooms, and color or style variations.
Why it is important:
Improved UX: Additional visual elements help users make informed purchasing decisions.
SEO Benefits: More relevant images with descriptive alt text can target a variety of long-tail keywords.
How to put it into practice:
Include multiple product angles, close-ups, and lifestyle photos.
Use descriptive file names, alt text, and structured data (if applicable) to highlight product attributes.
Conclusion
Effective image optimization is all about balancing aesthetics, user experience, and technical SEO considerations. By using descriptive file names, optimizing formats, ensuring responsive loading, and providing relevant visual context, you can significantly improve your website’s performance, accessibility, and search visibility.