How to choose the right email marketing platform
Posted: Sat Jan 25, 2025 5:01 am
The two elements are also highly personalized to the brand’s target audience, although they don’t include the reader’s first name. That means personalization does work for subject lines. It simply needs to be more than “hi [firstname].” Also, remember to A/B test your preheaders and subject lines. Try an A/B split with different preheaders and track which emails get the most open and conversion rates, then adjust accordingly. Create valuable content for your audience Offering valuable content consistently without asking for anything in return will cause your subscribers to become loyal customers.
A Semrush report found that of businesses armenia telegram number list succeeded in content marketing by improving their content’s quality and value. When done well, content marketing can help guide your customers through the buyer’s journey and maximize online sales. Some examples of how to offer valuable email content to your ecommerce audience include: Creating video tutorials on how your products work. Adding high-quality product images. Sending emails that address issues of interest to subscribers.
Here’s an example email from On Running — an athletic shoes and sportswear company — showcasing its products: Product email from On Running Image Source As you create content for your audience, remember that what’s valuable to one customer group may not interest another. Tailor your content to meet the needs of each segment on your email list. And distribute it across multiple relevant channels. Add eye-catching images to your emails In our Benchmarks report, emails with images had an open rate of and a CTR of .
A Semrush report found that of businesses armenia telegram number list succeeded in content marketing by improving their content’s quality and value. When done well, content marketing can help guide your customers through the buyer’s journey and maximize online sales. Some examples of how to offer valuable email content to your ecommerce audience include: Creating video tutorials on how your products work. Adding high-quality product images. Sending emails that address issues of interest to subscribers.
Here’s an example email from On Running — an athletic shoes and sportswear company — showcasing its products: Product email from On Running Image Source As you create content for your audience, remember that what’s valuable to one customer group may not interest another. Tailor your content to meet the needs of each segment on your email list. And distribute it across multiple relevant channels. Add eye-catching images to your emails In our Benchmarks report, emails with images had an open rate of and a CTR of .