Applications of Neuromarketing

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The more this industry develops, the more widely the data and developments obtained are used and penetrate into all industries, with the help of which it becomes possible to control and attract the attention of customers.

Design development

The principles of sensory marketing are pakistan mobile phone numbers database used by specialists when creating advertising materials or product design. Everyone tries to work out the design in such a way that customers are attracted through several channels of perception at once. Most often, they operate with such tools as color, shape, image, font, texture, etc. It is important that the design is not overloaded with unnecessary details, so it will be easier to perceive and attract more attention.

Advertising

The use of neuromarketing in promotion is in great demand, and therefore is actively developing. Viral videos with advertising, easy-to-remember details, symbols, and spectacular campaigns generate genuine interest in the product and the brand itself.

Movie

Advertising trailers help to increase box office receipts from film distribution. During the preview, a video is shown to a focus group, with direct monitoring of the pulse, gaze, emotions, on the basis of which a conclusion is made about the future reaction of the audience.

Pros and cons of neuromarketing

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With the help of special equipment, it is possible to track micro eye movements, brain activity and register reaction speed right during viewing. Electroencephalographs, high-resolution video cameras, eye trackers, polygraphs, VR glasses help with this.

Pricing

For most people, words like "discount", "promotion", "stock clearance" or "sale" have a magical effect. Even if you don't need the item, you might need it later, so why not buy it at a reduced price. Meanwhile, all these tricks are related to neuromarketing. Another very common technique is setting the price not as a whole number, but with the numbers 99 at the end. The number on the left is perceived first, and since it is lower, there is a high probability of buying cheaper.

Services sector

When assessing the quality of their provision, each consumer has their own criteria. Therefore, an individual approach is needed for each potential client. It so happened that the majority of consumers consider additional services to be excessively imposed. It is necessary to ensure that clients consciously approach their choice and understand the benefits they provide. For example, companies such as Leroy Merlin or IKEA, when buying a kitchen, offer the services of a designer or specialist who will install household appliances with high quality and with a guarantee. If we talk about travel agencies, assistance in obtaining a visa is widespread there.

Marketing research

The formation of a knowledge base in this industry occurs:

from studies of the effectiveness of advertising campaigns;

studying the emotions, associations, behavior, interests and expectations of the target audience.