How to create data for a data-driven Content Marketing piece?

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By studying these data sets, you will reveal segments of consumers that demonstrate similar preferences, behaviors, and inclinations.

Data helps businesses refine their marketing messages to include offers that closely align with the market segment where their ideal customers can be found.

Before launching into a data-driven Content Marketing strategy, it is essential that you start by outlining your specific objectives.

The overall goal of a Content Marketing strategy is to build a relationship with your audience by creating value-added content. Once you understand what your goals are, you can access the right data sources.

You can use a data mining company to do the research uae consumer mobile number list or you can obtain the data yourself through a variety of methods.

These methods include case studies, surveys, and data you've already collected from your existing customers. This could include:

A competitive analysis that highlights customer problems and the solutions your competitors offer to solve them.
A keyword research using Google Analytics and SEMRush . This gives you insights into how the customer researches the product or services they want or need within the niche you operate in.

Research market trends and statistics. You can gather this data from industry media and websites such as Kissmetrics, Statistica, and Forbes.
Collect data from your website, including your Google ranking, number of visitors, social shares, and click-through rates (CTR) .

Collect data from email autoresponders like Mailchimp , which provide data on email open rates and the number of addresses collected.

Create buyer personas to learn more about demographics. Additionally, this allows you to learn about the psychographics of your target audience to discover what matters to them and gain insight into their buying cycle.

Once you have collected the data, you can start planning a data-driven Content Marketing strategy to generate better quality leads .