News and earned media
Posted: Thu Jan 23, 2025 9:06 am
Forums (especially Reddit and Quora)
Social comments and discussions
Videos (think: YouTube)
Third-party review sites and review aggregators
How is online reputation monitoring done?
Although we might think of “monitoring” as a passive cyprus b2b leads process, it’s honestly anything but.
The reality? Monitoring requires active listening and timely action. In fact, this applies to your big-picture reputation management strategy. Planning ensures that you don’t miss crucial conversations among your target audience.
While there’s no one-size-fits-all approach to monitoring, here’s a breakdown to get you started:
Identify the platforms to monitor
Reputation monitoring goes far beyond your owned channels.
Most brands are already watching their social mentions, review listings and direct feedback channels. These are all priorities but they aren’t the be-all, end-all of your online reputation.
So much of online reputation management means monitoring channels where you aren’t active.
For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. These are the candid conversations that are eye-opening but often fly under the radar.
Social comments and discussions
Videos (think: YouTube)
Third-party review sites and review aggregators
How is online reputation monitoring done?
Although we might think of “monitoring” as a passive cyprus b2b leads process, it’s honestly anything but.
The reality? Monitoring requires active listening and timely action. In fact, this applies to your big-picture reputation management strategy. Planning ensures that you don’t miss crucial conversations among your target audience.
While there’s no one-size-fits-all approach to monitoring, here’s a breakdown to get you started:
Identify the platforms to monitor
Reputation monitoring goes far beyond your owned channels.
Most brands are already watching their social mentions, review listings and direct feedback channels. These are all priorities but they aren’t the be-all, end-all of your online reputation.
So much of online reputation management means monitoring channels where you aren’t active.
For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. These are the candid conversations that are eye-opening but often fly under the radar.