Actively seeking Marketing interviewees

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Industry analysis
This usually begins with an in-depth analysis of a company or sector by making a diagnosis of its current state through questions such as:

Like all thought leadership content, this will need to tie back in some way to our brand narrative.

We also tested that a couple of times by producing content on how a specific sector (one that was the focus of our ABM strategy) was using Content Marketing and what it meant in terms of branding for a couple of big brands in that market.

Beyond having a huge impact at the time, it also brought us slovenia consumer mobile number list many clients interested in being as successful as their competitors.

4. Interviews
This can be done by conducting full interviews (those that follow the ping-pong style), using parts of different interviews to create content or even to enrich the content and give weight to evidence from an expert on the subject.

The interview can be about the person's background, their business, something they are an expert in and can provide valuable advice on.

To interview someone, the most common ways are:

CSM or sales suggestion on who to interview.
With the transcript in hand, an editor must work on the text to get it into an easy-to-read format ready for publication, highlighting the most important parts of the text.

5. Storytelling
Storytelling is one of the best ways to create new insights that will benefit our audience. We can do this by collecting data from our own historical strategies, from clients (if possible), from the audience itself (as we did with the reports), from partners, and more.

It is important to be credible, to use methods that work and are “scientific” ( remembering the mantra: correlation does not equal causality ).

Someone who does a great job with it is Cyrus Shepard from Moz.