Include calls to action
Throughout our website or in our blog articles, we can include calls to action to download our content offers. These calls to action redirect to the landing page where we request the interested party's contact information. Calls to action must make it clear what content you offer and must be strategically related to the page or article on which they are hosted.
Strategically design your landing pages
Once the user clicks on a call to action , they will be directed to the landing page . This is where a lot of work is at stake, because if we don't explain what we offer well, the user may lose interest in us. Make it clear what the advantages of downloading your content are and what aspects you cover in it. It is also important that you include the appropriate fields in the form. We often want to know everything about our contact, but including too many fields hinders conversion.
Mature your contacts.
Once you have made international contacts, it is time to nurture and classify them. How many of them are qualified leads? What workflow or email marketing strategy am I going to follow with them? Am I going to make a quick contact call every time someone downloads my material? These are questions you should ask yourself after the fact and that will help you establish lasting connections beyond your borders .