Email marketing in content strategy
Posted: Thu Jan 23, 2025 8:51 am
A personalized email announcing the opening of a new hotel. Source: ReallyGoodEmails You can also further personalize communications by adding tags to your email list (e.g. Couples, Seniors, Romantic Getaway, Business) so any email you send them is a perfect fit for their lifestyle and travel needs. You can learn more about these strategies in our articles on email automation and our articles on how to personalize your email marketing campaigns . Run an email marketing campaign to share discounts and special offers Offering special offers, loyalty programs and accommodation discounts to your customers is one of the best ways to entice them to sign up for your email list or even make a reservation.
They work because offers and discounts vnpay data are only available for a short period of time, which gives them a sense of urgency because if they don't book now, they'll miss out. You can offer discounts randomly and set a time limit (book now and get off your stay, only for five days!), or offer special offers for holidays like Valentine’s Day or Thanksgiving. Check out the Premier Inn Halloween email campaign: a Halloween newsletter packed with Premier Inn offers.
The Halloween newsletter contains great deals from Premier Inn. Source: ReallyGoodEmails Everything from the images to the copy (creepy!) reminds guests that this offer is for Halloween, so they only have a short time to take advantage. If you want to send a more targeted message, you can automatically send a last-minute reminder email to those who opened your first email but haven’t booked a room yet. Pro Tip: You can increase the number of bookings you get from this type of promotional newsletter by including reviews from previous guests.
They work because offers and discounts vnpay data are only available for a short period of time, which gives them a sense of urgency because if they don't book now, they'll miss out. You can offer discounts randomly and set a time limit (book now and get off your stay, only for five days!), or offer special offers for holidays like Valentine’s Day or Thanksgiving. Check out the Premier Inn Halloween email campaign: a Halloween newsletter packed with Premier Inn offers.
The Halloween newsletter contains great deals from Premier Inn. Source: ReallyGoodEmails Everything from the images to the copy (creepy!) reminds guests that this offer is for Halloween, so they only have a short time to take advantage. If you want to send a more targeted message, you can automatically send a last-minute reminder email to those who opened your first email but haven’t booked a room yet. Pro Tip: You can increase the number of bookings you get from this type of promotional newsletter by including reviews from previous guests.