Every salesperson always tries to sell as much as possible to the customer. Or at least that's how they should. After all, a good part of their commission comes from the store's revenue.
But what few sellers (and even few store owners) know is how to work on the issue of how to increase the average sales ticket according to the type of customer.
You must have read several articles that I published here on the blog overseas chinese in australia data saying that credit customers should be classified by risk profile , right?
But despite making a huge difference to the business, did you know that few stores put this into practice?
This is where the problems begin in the way the credit limit is calculated, which cannot be the same for all customers.
In this article, I will explain to you when it is really worth it and how to increase the average ticket of a sale.
Let's go?
The relationship between credit limit and credit score
The first thing that needs to be clear is that the customer's risk classification has a direct relationship with the credit limit.
In the credit score we developed for the Meu Crediário system , we work with five risk profiles: A, B, C, D and E.
In this case, customer profile A will have a higher credit limit and customer profile E will have the lowest limit of all.
It turns out that customer A normally uses little of his limit, because he generally has greater financial education and knows his own payment power.
Profile B customers also manage their finances well, but their credit is slightly lower than that of customer A. Therefore, they end up compromising a larger part of their limit.
The amount of the limit committed to each sale increases as the customer's risk profile increases.
I'll give you an example.
Let's say client A uses an average of 30% of the limit, client B uses 50%, client C uses 65%, and so on.
The problem lies with profiles D and E, which normally reach the “limit of the limit” and often even exceed the store’s average ticket .
In other words, they want to buy a lot!
And then the salesperson gets all excited because he thinks he's going to make a great sale for the store and pocket a good commission. But the person who often isn't excited about this sale is the business owner, because it's very likely that it will result in the customer defaulting on the payment .
On our YouTube channel, we released a special video with tips that will help you increase your average sales ticket, check it out by clicking below!
How to increase the average sales ticket?
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