Release date: 2023-12-08
Last update: 2024-10-25
In order for consumers to pay and increase their spending power, e-commerce brands need to communicate effectively with members and provide them with the information and even fun they need at the moment. In response to the decrease in traffic allocated by social platforms and the high penetration and usage of communication software LINE in Taiwan, more and more e-commerce brands are using LINE official accounts to reach customers.
LINE official accounts are different from the "one-to-all" communication model on social platforms. Merchants can provide more personalized content based on different customer attributes, solve their pain points or meet their expectations, and achieve better revenue. Results.
Taiwan's new retail system provider CYBERBIZ to help merchants better integrate their e-commerce and social communities, including binding LINE friends to e-commerce members , allowing customers to check orders on LINE , etc., making the brand The official LINE can provide more e-commerce functions and services to increase customer convenience and satisfaction. More importantly, it can have channels to continuously interact with customers, deepen member management, and enhance loyalty and spending power.