NPS: What it is, formula and examples. Learn with this complete guide
Posted: Thu Jan 23, 2025 8:16 am
Take a detailed and illustrated look at the Net Promoter Score (NPS) formula and examples. Learn what it is and how to calculate it here.
gabrielperes
November 30, 2022
You've probably already heard about NPS (Net Promoter Score), but you're still not clear on what it is.
Or, maybe it's the first time you've heard the term and you're curious to know how to use it in your company.
You are in the right place! In this blog we are going to learn:
What does NPS mean?
What insights does this metric bring?
How NPS is calculated.
And how to make the most of it.
It's time to get started, let's get started!
Definition of Net Promoter Score (NPS)
The history of NPS begins in 2003. It was created by Harvard professor Frederick F. Reichheld, with the aim of measuring customer loyalty to a brand , with the publication of the article « The One Number You Need To Grow «.
definition-net-promoter-score-federick-reichheld-blog-rdstation
This is Fred Reichheld. On LinkedIn, you can check out his blog: “NPS: It's Not about the Score”
Metrics become very important when you consider the need to india whatsapp resource measure the emotions and perceptions of customers who interact with your company, without focusing on more specific and technical issues.
The goal is to allow anyone who has a relationship with your company to participate and share their views.
NPS is the ability to measure and understand what the customer feels about the product, service, brand and way of communicating. Its simplicity can be a great ally in obtaining a volume of perceptions, with just one question, without the need for a more detailed survey.
You have a clear response metric, which can reduce the number of people who respond.
gabrielperes
November 30, 2022
You've probably already heard about NPS (Net Promoter Score), but you're still not clear on what it is.
Or, maybe it's the first time you've heard the term and you're curious to know how to use it in your company.
You are in the right place! In this blog we are going to learn:
What does NPS mean?
What insights does this metric bring?
How NPS is calculated.
And how to make the most of it.
It's time to get started, let's get started!
Definition of Net Promoter Score (NPS)
The history of NPS begins in 2003. It was created by Harvard professor Frederick F. Reichheld, with the aim of measuring customer loyalty to a brand , with the publication of the article « The One Number You Need To Grow «.
definition-net-promoter-score-federick-reichheld-blog-rdstation
This is Fred Reichheld. On LinkedIn, you can check out his blog: “NPS: It's Not about the Score”
Metrics become very important when you consider the need to india whatsapp resource measure the emotions and perceptions of customers who interact with your company, without focusing on more specific and technical issues.
The goal is to allow anyone who has a relationship with your company to participate and share their views.
NPS is the ability to measure and understand what the customer feels about the product, service, brand and way of communicating. Its simplicity can be a great ally in obtaining a volume of perceptions, with just one question, without the need for a more detailed survey.
You have a clear response metric, which can reduce the number of people who respond.