How to attract customers correctly and what to avoid;
Posted: Thu Jan 23, 2025 8:08 am
"On Advertising" has become a classic of advertising literature. In the book, using examples of successful and not-so-successful campaigns, Ogilvy analyzes:
How to create meaningful texts and designs;
How to effectively manage an advertising agency.
Interestingly, his agency Ogilvy (now Ogilvy&Mather) remains one of the new zealand consumer email list most influential in the world. In 2022, Ogilvy&Mather was named Network of the Year at the Cannes Lions Festival .
6. W. Chan Kim, Rene Mauborn – “Blue Ocean Strategy”
W. Chan Kim and Rene Mauborn are renowned business theorists and professors of strategy at INSEAD business school in France. In particular, W. Chan Kim received a prestigious award in 2008 for his contribution to the development of business and economic thinking.
W. Chan Kim, Rene Mauborn – “Blue Ocean Strategy”
“Blue Ocean Strategy. How to Create a Cloudless Market Space and Get Rid of the Competition” is a global bestseller that is among the top 5 marketing books. This work combines research with practical advice on taking projects to the next level. The main idea of the book is to create a “blue ocean” – a market space without competition, where companies focus on partnership, not on competition.
How to create meaningful texts and designs;
How to effectively manage an advertising agency.
Interestingly, his agency Ogilvy (now Ogilvy&Mather) remains one of the new zealand consumer email list most influential in the world. In 2022, Ogilvy&Mather was named Network of the Year at the Cannes Lions Festival .
6. W. Chan Kim, Rene Mauborn – “Blue Ocean Strategy”
W. Chan Kim and Rene Mauborn are renowned business theorists and professors of strategy at INSEAD business school in France. In particular, W. Chan Kim received a prestigious award in 2008 for his contribution to the development of business and economic thinking.
W. Chan Kim, Rene Mauborn – “Blue Ocean Strategy”
“Blue Ocean Strategy. How to Create a Cloudless Market Space and Get Rid of the Competition” is a global bestseller that is among the top 5 marketing books. This work combines research with practical advice on taking projects to the next level. The main idea of the book is to create a “blue ocean” – a market space without competition, where companies focus on partnership, not on competition.