The impact of personalization on business: expert opinion
Posted: Thu Jan 23, 2025 6:55 am
Ultimately, everything we do with personalization leads to a significant increase in sales. A better customer experience leads to higher conversions and additional sales. If people like your store, they come back more often because they spend their time more efficiently choosing the right product. They make repeat purchases and, satisfied with the communication with your store, share this experience with others. All three of these areas of influence of personalization on user behavior lead to a significant increase in sales.
Companies that succeed in personalization generate 40% more revenue than their average competitors.
Personalization using artificial intelligence tools
Now I want to talk about how to implement personalization using artificial intelligence italy consumer email list tools. We move on to predictive AI tools. One example is “predictive segmentation” — a tool that helps a marketer better select the right audience depending on the tasks. This is a set of AI-based algorithms that assess with high confidence how likely a particular customer is to make a purchase or, conversely, the likelihood of their churn in the future.
What customer problems does personalization solve?
Accordingly, the marketer can direct different types of communication to these target audiences, which must necessarily be different. Usually, it is difficult for a marketer to understand who exactly to send the message to. This leads to the fact that the mailing is sent to everyone, creating spam and a negative impression. Predictive segmentation helps to accurately determine the target audience.
Companies that succeed in personalization generate 40% more revenue than their average competitors.
Personalization using artificial intelligence tools
Now I want to talk about how to implement personalization using artificial intelligence italy consumer email list tools. We move on to predictive AI tools. One example is “predictive segmentation” — a tool that helps a marketer better select the right audience depending on the tasks. This is a set of AI-based algorithms that assess with high confidence how likely a particular customer is to make a purchase or, conversely, the likelihood of their churn in the future.
What customer problems does personalization solve?
Accordingly, the marketer can direct different types of communication to these target audiences, which must necessarily be different. Usually, it is difficult for a marketer to understand who exactly to send the message to. This leads to the fact that the mailing is sent to everyone, creating spam and a negative impression. Predictive segmentation helps to accurately determine the target audience.