Benefits of using customer journey maps
Posted: Thu Jan 23, 2025 6:32 am
Utilizing a customer journey map has enormous benefits for corporate marketing.
There are benefits for BtoC companies as well, but this time we will explain the benefits for BtoB companies .
Gain a deeper understanding of your customer's purchasing process
Creating a customer journey map clarifies the persona's actions, emotions, and points of contact with the company, allowing you to see the whole picture at a glance .
In the case of B2B, the consideration process zalo database has many stages, and each persona needs to be considered separately. By understanding the entire customer journey, you can understand the status of each persona and implement appropriate measures at the right time.
A common understanding is created across departments
In many cases, only the sales department has contact with customers. As a result, customer perceptions, including their requests and enthusiasm, are not communicated to other departments.
If you share the customer journey map you created with all related departments, you can share your understanding of the customer . By sharing the customer's status and the points they value, you may be able to improve the product itself and the lead time more smoothly.
It will also be possible to implement such improvements and countermeasures more quickly than before.
You can take measures that are in tune with the persona's emotions.
In recent years, consumers have tended to place more importance on experiences than things, and experiences and emotions must also be taken into account during the purchasing process .
Especially in the case of B2B, it is necessary to consider personas by stage. By using a customer journey map that can analyze the behavior, experience, and emotions of customers at each stage, you can think about how a persona feels when they come into contact with them and how to make them happy.
There are benefits for BtoC companies as well, but this time we will explain the benefits for BtoB companies .
Gain a deeper understanding of your customer's purchasing process
Creating a customer journey map clarifies the persona's actions, emotions, and points of contact with the company, allowing you to see the whole picture at a glance .
In the case of B2B, the consideration process zalo database has many stages, and each persona needs to be considered separately. By understanding the entire customer journey, you can understand the status of each persona and implement appropriate measures at the right time.
A common understanding is created across departments
In many cases, only the sales department has contact with customers. As a result, customer perceptions, including their requests and enthusiasm, are not communicated to other departments.
If you share the customer journey map you created with all related departments, you can share your understanding of the customer . By sharing the customer's status and the points they value, you may be able to improve the product itself and the lead time more smoothly.
It will also be possible to implement such improvements and countermeasures more quickly than before.
You can take measures that are in tune with the persona's emotions.
In recent years, consumers have tended to place more importance on experiences than things, and experiences and emotions must also be taken into account during the purchasing process .
Especially in the case of B2B, it is necessary to consider personas by stage. By using a customer journey map that can analyze the behavior, experience, and emotions of customers at each stage, you can think about how a persona feels when they come into contact with them and how to make them happy.