Understanding customer problems
Posted: Thu Jan 23, 2025 6:29 am
Discomfort, difficulties and concerns that both real and potential buyers of goods/services face, in the marketing context denote the customer's pain. These can be different experiences, such as lack of self-confidence, lack of time for household chores, illness of a child, constant shadow cast by a tree outside the window. For business, only those consumer problems that can be solved with the help of the offered products and services are relevant.
Understanding customer problems
Source: shutterstock.com
It is optimal if marketers first conduct list of oman cell phone numbers research on the target audience (TA), and then the company develops products or product lines that can address customer pain points. However, the situation is often different: a product is created, then the search for customers begins. As a result, trade suffers, potential buyers may not even know that there are solutions to their problems on the market.
Let's give an example of customer pain: experts have created a new application for the delivery of agricultural products from Moscow markets. The audience is experiencing demand for the possibility of receiving fresh fruits and vegetables with delivery during the day to their home and office.
The app developers have the knowledge to satisfy this request, but users do not realize that their order can arrive within 3 hours to any part of the city.
Marketers need to understand the true needs of customers so that the company can offer a product that is in demand and relevant. It is also important to explain to consumers how the product/service can solve their problems and then motivate them to make a purchase.
Customer pain is the basis of such a sales scheme for any product, but often the actions at the first and second stages are swapped, and at the third stage they only carry out sales without handling customer objections.
Read also!
"9 Types of Customer Loyalty
Understanding customer problems
Source: shutterstock.com
It is optimal if marketers first conduct list of oman cell phone numbers research on the target audience (TA), and then the company develops products or product lines that can address customer pain points. However, the situation is often different: a product is created, then the search for customers begins. As a result, trade suffers, potential buyers may not even know that there are solutions to their problems on the market.
Let's give an example of customer pain: experts have created a new application for the delivery of agricultural products from Moscow markets. The audience is experiencing demand for the possibility of receiving fresh fruits and vegetables with delivery during the day to their home and office.
The app developers have the knowledge to satisfy this request, but users do not realize that their order can arrive within 3 hours to any part of the city.
Marketers need to understand the true needs of customers so that the company can offer a product that is in demand and relevant. It is also important to explain to consumers how the product/service can solve their problems and then motivate them to make a purchase.
Customer pain is the basis of such a sales scheme for any product, but often the actions at the first and second stages are swapped, and at the third stage they only carry out sales without handling customer objections.
Read also!
"9 Types of Customer Loyalty