Who should you trust to conduct an in-depth interview?
Posted: Thu Jan 23, 2025 6:26 am
To do this, it is not enough to just be able to conduct a conversation. You must be a professional who knows various communication techniques. Your goal is to create an atmosphere of trust and friendliness, so that it is easier for the person to remember and talk about their experience. This way, you will be able to get the most relevant and valuable information from them.
Typically, a deep interview is conducted by a list of united-kingdom cell phone numbers hired contractor - a marketing company experienced in research for entrepreneurs. When selecting a specialist, you need to understand whether he knows the methods, how often and in what time frame he uses them.
The contractor usually does most of the work associated with the interview. He or she prepares questions, finds respondents, contacts them, coordinates various aspects, and conducts the interview.
You need to clearly explain why the research is needed, what information needs to be obtained, what assumptions need to be tested.
A company can conduct an in-depth interview in marketing research on its own. But to do this, it must have a competent, experienced and specially trained professional. Or even several such employees.
How long does an in-depth interview take?
The duration of the interview is determined by the complexity of the topic. An interview can last from half an hour to several hours. Experience has shown that the respondent can maintain the greatest concentration for a maximum of 1.5 hours, so the interview should last 30-50 minutes.
Its results improve the marketing strategy, allow to adjust its course and content, and provide valuable information for other research methods.
Typically, a deep interview is conducted by a list of united-kingdom cell phone numbers hired contractor - a marketing company experienced in research for entrepreneurs. When selecting a specialist, you need to understand whether he knows the methods, how often and in what time frame he uses them.
The contractor usually does most of the work associated with the interview. He or she prepares questions, finds respondents, contacts them, coordinates various aspects, and conducts the interview.
You need to clearly explain why the research is needed, what information needs to be obtained, what assumptions need to be tested.
A company can conduct an in-depth interview in marketing research on its own. But to do this, it must have a competent, experienced and specially trained professional. Or even several such employees.
How long does an in-depth interview take?
The duration of the interview is determined by the complexity of the topic. An interview can last from half an hour to several hours. Experience has shown that the respondent can maintain the greatest concentration for a maximum of 1.5 hours, so the interview should last 30-50 minutes.
Its results improve the marketing strategy, allow to adjust its course and content, and provide valuable information for other research methods.