Self-employed workers and SMEs are still focusing their efforts on traditional marketing techniques: commercial ads, billboards, direct mail, cold calling, etc. These types of messages are increasingly losing effectiveness and are difficult to control and measure, as well as reaching anyone who, in many cases, has no needs or is not interested in what we are communicating, without forgetting that it is an intrusive action that in many cases generates annoyance or rejection.
Today, the paradigm is changing. It is cell phone directory philippines no longer us who look for clients, but our future clients who look for us, who, through the Web, try to find optimal and inexpensive solutions to solve their problems. Using keywords, a prospect or future client studies a universe of solutions, partners and rates to present an optimal budget to their department manager or directly to the financial department to deal with technological renovations, developments or new projects.
This is where the battle to appear first in search engines, to gain notoriety on social networks or to stand out in the knowledge of the sector where we develop our business begins. All this, together, generates interest, loyalty and trust on the part of the prospect so that we are the ideal solution to their needs.
Inbound Marketing is a methodology, a set of actions, a way of being proactive in order to provide our prospects with all the information and content necessary for them to choose us and not another Partner. It is a way of maturing our prospects' decisions until they decide to acquire our solutions and services.
First step: create marketing plan and strategies .
This is probably the most difficult step because it is the first and most important. Since we are changing the paradigm, we have to be very clear about where we come from, what we are, how we are, what we want to achieve and where we want to go. We must stop and look inside our organization, how we do things and what we have to improve to grow. Using a good SWOT analysis and planning an AIDA strategy , we will find what makes us strong and different in our sector and we will find the weapons we will use, the things we have to improve and the set of actions we have to develop to achieve the objectives we want to set ourselves.