Planning for concentrated growth

[subornaakter20]

Sales strategy
This concept provides a high-level description of sales policy for a period of one year or more. Strategic sales planning describes:

type of business (B2B, B2C or B2G);

methods of interaction with the target audience (through intermediaries or direct communications with end customers);

types of sales (active or passive, direct or list of armenia cell phone numbers indirect, personal or remote).

Defines strategies to strengthen the company's position, improve the characteristics of an existing product or develop a new one in the same area. The main goal is the company's progress in the current market segment.

Within the framework of the concentrated growth strategy, three key development areas are identified:

bringing a product to a leading position (for example, through an effective marketing campaign or acquisition of competitors);

development of other market niches for the sale of existing goods;

launch of a new product.

For each of the options presented, it is necessary to provide funding for marketing activities and improvement of business processes. In order to strengthen market positions, it is necessary to move in two directions in parallel:

attracting new consumers;

retaining regular customers.

A company's development program should cover various advertising strategies, customer loyalty initiatives, and the implementation of conversion rate enhancement methods.

Vertical Integration Program
This strategy is based on the expansion of the company through the accession of new structures. Within its framework, two methods are used:

Acquisition of companies from related market niches (manufacturers, suppliers or retailers).

Formation of own structures in adjacent industries. For example, a company that buys yoghurts from a third-party manufacturer sells them under its own brand. Thus, through the strategy of vertical integration, the organization opens its own production.

Vertical integration can be carried out “backward” (to the initial stages of the business process) or “forward” (closer to the end consumer).