Got it. What is a reverse A/B test?

[sumaiyakhatun26]

This is when we turn off functionality and look at the drop in metrics to see how much users need it. When we removed the card after six months of operation, we saw that the number of buyers was falling.


Aha, so the map is useful. Tell me, if testing is a long process, france customer email list at what point does it become clear that the product is still unsuccessful?


There is an interesting balance between faith in the product and the ability to stop in time. You don’t need to give up after the first unsuccessful experiment: perhaps you should talk to users or look for bugs that lead to a drop in metrics, test another solution.


But if iterations don't bring success and there is no light at the end of the tunnel, it is better to stop and close the product, rather than waste the team's efforts and the company's money. The ability to kill products is also an important skill.