4. Reduce story exits: Keep your audience interested

[fomayof928@mowline]

At this point, tapping forward can also highlight how long your brand’s story series should be. Maybe you retain the majority of your audience with five stories, but beyond that, you see a significant decline in your audience. If so, you should keep this in mind the next time you publish a series of posts.

Also consider that clicking can happen out of impatience. You germany b2b leads have to read between the lines here because you can't monitor the time spent on the story. Again, context matters.

Story exits are the number of times people swiped to stop watching a story during its lifetime.

Keep an eye on exits, especially when trying out new types of stories. For example, you might see a spike in exits during a video story or after publishing a long series.

If so, take note and keep this in mind in your upcoming content strategy. While story exits don't necessarily mean any given story is "bad," they can signal the following:

Your story series is too long (think about it: seeing 10+ story slides might turn users off)
Your content is duplicated or redundant
Your audience isn't interested in your story
5. Increase story impressions for maximum impact
Story impressions are the number of times your story is shown to users during its lifetime.

The more eyes your story gets, the better! Gaining impressions beyond your own followers is also a positive sign for your Stories. Write down the stories that make the most impression.