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Digital transformation case


Century-old bakery Jiu Zhennan’s digital transformation increased its overall repurchase rate by 50% through LINE
Jiu Zhennan, a century-old bakery, has always relied on EDM and SMS as its CRM channels. However, both tools have shortcomings: EDM does not have a labeling function and cannot accurately filter the sending list, which can easily cause redundant messages and interference; SMS is expensive, and the opening rate cannot be tracked, making it difficult to evaluate the effect. In other words, they lack opportunities to interact with consumers and cannot explore members’ consumption intentions. They are tools for one-way transmission of messages.

, Jiu Zhennan decided to introduce the Super 8 solution. After connecting the official LINE account to the CRM system, it successfully diversified L betting database INE's marketing functions and designed coupons through the member-exclusive "coupon box", including Club shopping bonus, birthday shopping bonus, and other preferential gifts sent from time to time, the overall repurchase rate increased by 50% ! Completely read the Jiuzhennan digital transfer case >>

Century-old store Jiuzhennan digital transformation case | Super 8