The more often customers refuse an order
Posted: Thu Jan 23, 2025 5:40 am
Recommendations . On WB and Ozon, a seller can upload products that he recommends in addition to the main one. This opportunity should be used, otherwise random products or competitors' products will be shown in the recommendations block.
Seller promotions . Offer promotions, promo codes, gifts. Provide cards with stickers “New collection”, “Gift”, “Promotion”, “Video”, “1+1”, etc. All these are triggers for clicking on the product.
Categorization . Inexperienced sellers often do not know that they need to place the product in as many relevant categories as possible. Avoid duplicate cards.
Product redemption percentage .upon delivery malta telegram number database or make a return, the lower the seller's rating and product positions. To increase the redemption percentage, you need to bring the card content in line with the product itself, analyze and eliminate the reasons for refusals, experiment with the price, and exclude items from the assortment that reduce the redemption percentage.
CTR is the number of clicks on the main photo in relation to the number of product impressions in the search results.
Product card conversion is the ratio of the number of orders to the number of views. Conversion is influenced by many factors, including how complete the card is, the availability of sizes, the quality of the photos, how often the product is added to favorites, etc. The higher the conversion of the product, the better its position in the category search results.
Seller promotions . Offer promotions, promo codes, gifts. Provide cards with stickers “New collection”, “Gift”, “Promotion”, “Video”, “1+1”, etc. All these are triggers for clicking on the product.
Categorization . Inexperienced sellers often do not know that they need to place the product in as many relevant categories as possible. Avoid duplicate cards.
Product redemption percentage .upon delivery malta telegram number database or make a return, the lower the seller's rating and product positions. To increase the redemption percentage, you need to bring the card content in line with the product itself, analyze and eliminate the reasons for refusals, experiment with the price, and exclude items from the assortment that reduce the redemption percentage.
CTR is the number of clicks on the main photo in relation to the number of product impressions in the search results.
Product card conversion is the ratio of the number of orders to the number of views. Conversion is influenced by many factors, including how complete the card is, the availability of sizes, the quality of the photos, how often the product is added to favorites, etc. The higher the conversion of the product, the better its position in the category search results.