Position: Vice President of Community – Chase Social Media
Posted: Thu Jan 23, 2025 5:14 am
Laurise McMillian, head of social creative at Facebook, added: “[Industry] stereotypes support the idea that social media management jobs are only for a certain type of person. That person is white and has female characteristics. If you don’t see someone like you If POC of all genders don't apply for these roles, the business risks a lack of diverse perspectives and approaches on the team."
Future-proofing your social media team isn’t just about integrating france b2b leads emerging technologies into your workflow and increasing headcount. It also requires removing bias and rethinking hiring practices.
Over the past few years, the word “diversity” has lost meaning as it became a performative buzzword, often associated with corporate initiatives that lack impact.
Screenshot of a LinkedIn post retweeted by Greg Rokisky. The original post reads: I know a lot of the “2020 to 2021” guilt has gone away, but diversity is still important. The author of the LinkedIn post is Kickstarter CEO Everette Taylor.
But when we zoom out and examine social media usage data, diversity takes on new meaning. For example, in the United States, social media is used by the majority of people across generations, races, genders, income levels, education levels, and community types, with some traditionally underrepresented groups, such as the Black community, being the most active. Social media is a channel defined by different groups of people.
As Rokiski explains, "Diversity is not a choice, it is a fact of the world. Our only choice is to acknowledge it or avoid it."
Despite the diversity of social media, most people’s information feeds resemble echo chambers, environments that amplify or reinforce their pre-existing beliefs. Mason breaks down how this stifles brand innovation: “Nearly 5 billion people actively use social media today. It’s ridiculous to think that one person or type of person knows the best social media decisions. Culturally diverse teams drive businesses toward forward development, creating a channel for tremendous creativity and previously unimaginable activation.”
Future-proofing your social media team isn’t just about integrating france b2b leads emerging technologies into your workflow and increasing headcount. It also requires removing bias and rethinking hiring practices.
Over the past few years, the word “diversity” has lost meaning as it became a performative buzzword, often associated with corporate initiatives that lack impact.
Screenshot of a LinkedIn post retweeted by Greg Rokisky. The original post reads: I know a lot of the “2020 to 2021” guilt has gone away, but diversity is still important. The author of the LinkedIn post is Kickstarter CEO Everette Taylor.
But when we zoom out and examine social media usage data, diversity takes on new meaning. For example, in the United States, social media is used by the majority of people across generations, races, genders, income levels, education levels, and community types, with some traditionally underrepresented groups, such as the Black community, being the most active. Social media is a channel defined by different groups of people.
As Rokiski explains, "Diversity is not a choice, it is a fact of the world. Our only choice is to acknowledge it or avoid it."
Despite the diversity of social media, most people’s information feeds resemble echo chambers, environments that amplify or reinforce their pre-existing beliefs. Mason breaks down how this stifles brand innovation: “Nearly 5 billion people actively use social media today. It’s ridiculous to think that one person or type of person knows the best social media decisions. Culturally diverse teams drive businesses toward forward development, creating a channel for tremendous creativity and previously unimaginable activation.”