Stages of consumer loyalty development

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Stage 1. Potential buyer

He is not familiar with the company's products, he does not need them at this stage, but the situation may change in the future.

Stage 2. Random buyer

I bought the product just because it “caught poland mobile phone numbers database my eye”, no repeat purchases.

Stage 3. Just a buyer

He regularly buys a product of a specific brand out of habit or consciously. He does not exclude the possibility of buying products from another company.

Stage 4. Regular customer

He has been consciously using the product of this brand for a long time, as he is satisfied with its quality.

Stage 5. Follower

The highest point of consumer loyalty. These are active buyers who not only buy your products themselves, but also speak positively about them and recommend them to their circle.

It is necessary to approach the definition of customer loyalty in a comprehensive manner, taking into account the level of competition in your market segment, the availability of points of sale, the pricing policy of competitors and, of course, consumer preferences.

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Some ways to manage customer loyalty
Motivating the company's team . Attracting and retaining consumers is the task of not only the marketing department, but also of each employee, from management to the average salesperson.

Defining your customer and a differentiated approach to working with them. Regular customers with a high level of loyalty are analyzed. In the future, the main focus is on them.

Increased Product Uniqueness: It is nearly impossible to be loyal to something that is not different from other similar offerings.