Changes in consumer behavior due to the introduction of digital signage

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Consumers are strongly influenced by digital signage that provides visual and interactive experiences . This is expected to increase purchasing intent and brand awareness, and is bringing new possibilities to the advertising industry. For example, providing information about a specific product through digital signage installed in a store can increase the desire to purchase on the spot.

Applying digital signage to marketing
What is Digital Signage?
Digital signage also plays an important role in cross-channel band database marketing, integrating online and offline advertising channels. By linking in-store displays with digital platforms such as smartphone apps and social media, you can provide a more consistent customer experience .

Real-time promotions and campaigns
One of the advantages of digital signage is that content can be updated in real time. This allows you to run promotions according to specific times in your store or to promote sales according to stock availability. For example, you can change messages to match the weather or a specific event , making a strong impact on consumers.