The impact of image tools of online advertising on sales: KMM, Video advertising

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Simply about complex PPC: in detail about CTR, ROI, UTM, KPI and more
Understanding key metrics and indicators is the foundation of a successful PPC campaign. In this article, Sergey Romanenko , PPC specialist at Brain Tank, explains complex concepts in easy-to-understand language, demonstrating how CTR, ROI, UTM tags, and KPIs affect the effectiveness of your advertising efforts.

The material will be useful for both beginners taking their first steps in PPC and experienced specialists seeking to structure their knowledge. Learn how to correctly interpret data to improve your advertising campaigns and achieve business goals.


Can image advertising not only create awareness, but also directly influence sales? In turkey email list this article, we analyze the role of the contextual media network (CMM) and video advertising in increasing conversions. Vyacheslav Yurenko , CEO of IT at 4limes, shares examples of successful campaigns and tells how to properly integrate these tools into your marketing strategy.

The material will help you understand how image formats work, what factors affect their effectiveness, and how to combine them with other channels to achieve maximum return on investment in advertising.