It all depends on the service you use. We suggest you familiarize yourself with the examples provided by the leading services:
Google AdWords
Dynamic remarketing in adwords is saudi arabia mobile phone numbers database carried out using 3 formats.
Text ad.
Designer banners.
Template banners (AdWords template).
Yandex.Direct
Dynamic remarketing in direct is carried out using YAN (Yandex advertising network). There are 2 ad formats. You choose the one that best suits the place allocated on the site.
Direct
Facebook*
Dynamic remarketing on the social network Facebook* is carried out by placing ads on the news feed or in the sidebar.
The side issue may look like this, for example:
images in articles
In the Facebook News Feed*, dynamic remarketing looks like this:
Dynamic Remarketing
6 Steps to Set Up Dynamic Remarketing in Google Adwords
One of the ways to return a client to an online store website is dynamic remarketing. It can be tied to specific pages or to products in general. Dynamic remarketing is rightfully recognized as the most effective type of remarketing, as it has the highest investment return. In our article, we will tell you how to organize its work.
Creating identifiers for products or services
All products must be identified, i.e. they must have a personal ID. This is done so that the system can match the product that customers viewed. As a rule, online store programs provide for articles (unique IDs), but if you sell using another system, then dynamic remarketing setup is done independently. On a site with a large number of pages, the ID is written using a program, if there are few pages, then manually.
Upgrading the remarketing code to pass parameters to it
The easiest way to set up dynamic remarketing is to add a script before the tag in your site code. The script might look like this:
Script for setup
Simply put, the script inserts variable data from each page of your site. The example shows product, Id – 54739, price – 5666.
Instead of this data, insert the variables that your CMS uses to generate id (article), price, etc. In addition, the Internet has a sufficient amount of information that can help to understand these variables if the CMS is on a popular engine.
If you have a small site with few pages, you can add the dynamic remarketing tag manually. In this case, it is important that you do not forget to change the information in the tag if it changes on the page.
Using the Audience - Tag Info tab, you can check the data transfer to AdWords. If dynamic remarketing is set up correctly, you will see something like this on your screen:
What does a remarketing ad look like?
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