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First, an analysis is conducted to determine the problem that your customers are most concerned about. The focus should be on the problem that your potential customers are most concerned about, not the problem that you can solve.

This is followed by the preparation of a special report (mini-book, brochure) describing the solution to this problem .

As an example, we will take Kazan, where quite a lot of cottages were demolished, which, as it turned out, were built illegally. As a result, the people who bought them found themselves homeless uruguay mobile phone numbers database and without money. Given all this, a short information manual "How to check whether the housing you are planning to buy was built legally?" will be very relevant.

Then active advertising of the benefit begins where people already know about your real estate agency or the properties you offer.

The fourth step is sending the report to those who requested it and collecting customer contact information.

The final stage is targeted work with this audience and promotion of your services.

This is another way to increase sales of a real estate agency. How do you think a potential buyer who comes to your office will learn about the features of your agency and its differences from competitors? Probably from the words of the staff or by independently searching and obtaining information about you.

Is there a universal method to tell about the advantages and recommendations of clients you have already helped? Yes. You should document this information by developing a marketing kit. This is the name of a special folder that includes marketing materials that ensure an increase in sales of a real estate agency and the effective operation of the company.

You determine what the marketing kit will include yourself, taking into account the specifics of the activity, your considerations and goals.

The folder may consist of:

Catalog of additional services.

Customer reviews.

Cases.

Answers to frequently asked questions.

An updated catalog of real estate objects.

Presentations about the agency and other information materials.

So, you have everything you need prepared. Now put these materials together to form a marketing kit and start providing it to potential buyers for review.

Creation of a "Corporate Sales Book"
The presence of a so-called "corporate sales book" also contributes to the increase in sales of a real estate agency. This is a practical, systematized and documented experience of your company's interaction with clients. The "corporate sales book", intended for use within the agency, includes:

scripts for answering incoming calls;

instructions for realtors;

methods of working with customer objections;

templates for successful advertisements;

standards of self-presentation, etc.

Having a “corporate sales book” in your company provides many advantages:

Absolutely ALL employees work more productively , striving to move from average to higher levels of productivity. This happens by systematizing the experience of your best sellers.

With such a tool, the agency is much less dependent on highly effective managers with high indicators. It often happens that valuable employees quit and take all their skills and knowledge with them, without passing on their experience to anyone.

If your agency has a "corporate sales book", you significantly save time on training new specialists , or do not spend it at all. Accordingly, realtors begin to bring income to the company faster. An increase in sales is observed.

Another advantage is the opening of branches with lower financial investments and their faster self-sufficiency.