How do you collaborate with other brands?
Posted: Thu Jan 23, 2025 4:24 am
You can work with other businesses through product collaboration—also known as co-branding—which involves two brands creating a new product or service. For example, e.l.f. and Dunkin’ dropped a donut-inspired makeup line last year.
Co-marketing is another option for partnership. It’s a strategy that leverages each company’s reputation and customer base to introduce its brand to a new audience, driving additional revenue and awareness. Co-marketing is effective for brands that aren’t direct competitors but have overlap either by audience or industry. For example, GoPro and Red Bull have an ongoing partnership and cross-promote each other’s events. GoPro is adored by athletes, mountain bikers and other estonia b2b leads adventurers so working with an energy drink brand is the right fit.
Strategies to find collaboration partners
Deciding how to partner with brands can seem tricky. If you’re thinking about creating some collaboration magic, you’ll want to keep a few things in mind. Here are a few strategies to help you find the right partners for your brand collaborations.
Identify your goals for collaboration
Whether you want to increase sales or reach, you need to start by identifying your goals. From there, your brand can connect with complementary partners within your industry or target audience. If you’re leaning towards an influencer marketing campaign, consider using the Five Ws + H framework to help you measure return on investment and plan effectively across the customer journey.
Search for complementary brands familiar with your audience
Try to focus on what you might have in common with potential partners. Identify what your audiences associate with your brands and don’t be afraid to go bolder than you might on a solo campaign. Maybe your perfect partnership revolves around the types of feelings your product evokes, shared interests your audiences have or the priorities of your target market. For example, Dunkin’ and e.l.f. had common market segments they tackled together. Keeping something in common will keep your brand collaboration on track later on.
Co-marketing is another option for partnership. It’s a strategy that leverages each company’s reputation and customer base to introduce its brand to a new audience, driving additional revenue and awareness. Co-marketing is effective for brands that aren’t direct competitors but have overlap either by audience or industry. For example, GoPro and Red Bull have an ongoing partnership and cross-promote each other’s events. GoPro is adored by athletes, mountain bikers and other estonia b2b leads adventurers so working with an energy drink brand is the right fit.
Strategies to find collaboration partners
Deciding how to partner with brands can seem tricky. If you’re thinking about creating some collaboration magic, you’ll want to keep a few things in mind. Here are a few strategies to help you find the right partners for your brand collaborations.
Identify your goals for collaboration
Whether you want to increase sales or reach, you need to start by identifying your goals. From there, your brand can connect with complementary partners within your industry or target audience. If you’re leaning towards an influencer marketing campaign, consider using the Five Ws + H framework to help you measure return on investment and plan effectively across the customer journey.
Search for complementary brands familiar with your audience
Try to focus on what you might have in common with potential partners. Identify what your audiences associate with your brands and don’t be afraid to go bolder than you might on a solo campaign. Maybe your perfect partnership revolves around the types of feelings your product evokes, shared interests your audiences have or the priorities of your target market. For example, Dunkin’ and e.l.f. had common market segments they tackled together. Keeping something in common will keep your brand collaboration on track later on.