Think about who your customers are

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Do you think that your main competitors are professional cosmetics stores, including online platforms? But you don’t need to fight them. You need to focus primarily on the fight FOR your customers. You might be surprised to learn that stores are only able to lure away a very small portion of your potential customers.

The results of research conducted by professional companies indicate that approximately 10-15% of beauty salon clients buy professional cosmetics in stores. That is, 85-90% of those who go shopping in stores are not beauty salon clients.

These are people who do not use the services of beauty salons, cosmetology rooms and clinics, SPA centers at all or do so very rarely. Accordingly, you should consider them as your target guatemala mobile phone numbers database audience.

Improve the work of your "salesmen"
Beauty salons are at an advantage compared to stores and online platforms. Their advantage is that the beauty salon master knows the product better than the consultant in the store. The specialists in the salon are experts, they use an individual approach, selecting products, can recommend the best product in each specific case, prescribe the necessary drug. They are not engaged in sales in the "store" sense.

Personnel and implementation of lean manufacturing

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Sellers in stores and online stores of professional cosmetics lose because of poor knowledge of the products. If a person buys products in a store, then there is a high probability of choosing a product that is completely unsuitable for him. In a beauty salon, a specialist will help him choose truly suitable cosmetics that will eliminate disturbing problems and allow him to achieve the desired result.

So, it is obvious that beauty salons have an undeniable advantage in terms of the authority of specialists and the benefits that clients receive.

Use strong arguments in favor of purchasing cosmetics in a beauty salon
If we compare sales in beauty salons and in stores further, it becomes clear that salons also have an advantage in the argumentation for purchase. The masters have a good reputation, clients trust them and therefore consider purchases in the salon safe. In addition, the degree of customer satisfaction is high.

Basically, low prices are what attract buyers to buy cosmetics online or in a regular store. We remind you that we are not talking about everyone who uses professional products, but about clients of beauty salons.

Develop an effective staff motivation system
The motivation scheme should be simple and effective. Stores, including online stores, use a standard scheme. According to it, the seller's income consists of a fixed salary and a percentage of sales. Sometimes distributors use additional incentives to increase sales of the brands they represent.