How to use Audience Insights to your advantage?

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Facebook Audience Insights offers information across three main groups:

People insights
This first group contains information about users and their behavior on social networks. Here you can find statistical data about times, geographic locations, duration of access, types of devices used, applications and other references that can help you profile your buyer persona.

Another feature of this resource is the possibility of comparing specific time periods. The information can be translated into changes in people's trends over time.

Users' everyday browsing habits are constantly changing, as are their daily activities and habits. Accurately measuring these variations and analyzing trends will help you take advantage of them in multiple ways.

On Facebook, the quality of your audience matters more than the number of followers.

Advertising insights
This section deals with specific details about the form and content of south africa whatsapp resource advertising carried out on Facebook.

Here you can see how and when to use videos, texts and images; and how to generate more concrete results, boost publications and measure the results of campaigns. In addition, you can get important tips on trends in the virtual advertising field.

We always seek to optimize the efforts invested in all dissemination actions.

Tools and resources
Another element of Audience Insights is the tools and resources to implement strategies:

Audience Insights. This resource helps inspire your campaigns with data from the two billion people who use the platform.
Cross Border Insights Finder. Allows you to compare Insights from different countries, enabling global expansion.
Creative Hub. Here you can track successful campaigns and also create ad templates that can be tested in advance.
In addition to these, other resources and tools are available: Facebook for Business, Instagram for Business and Facebook Blueprint, an accessory for creating posts and campaigns.