Step 1: Decide to implement cross-selling in your salon

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Cross-selling and home care sales will be successful if they start with the decision of the establishment manager to implement and continually improve the process of client recommendations. These issues cannot be dealt with periodically, making spontaneous decisions.

So, the first step involves the following actions:

specify the goal (in monetary terms);

conduct an analysis of the current situation: calculate venezuela mobile phone numbers database the indicators for the salon, for the areas, for the masters, for the products/services;

make an action plan that will help change the ideology (your specialists should not “sell”, but recommend proper home care and additional procedures);

start implementing your plan.

Step 2: Work with the product portfolio
At the second stage, it is necessary to work towards increasing the efficiency of the beauty salon's product portfolio. An effective product portfolio is a topic that can only be considered in detail in a separate large article. It is not possible to describe all the methods that allow you to optimize it within the framework of this material. However, given the special importance of this step, we will talk about it in more detail.

If the product portfolio is developed correctly, then cross-selling of beauty salon services and home care products will go well. Unfortunately, beauty salons now often use the term "price list" instead of "product portfolio".

The price list is a nomenclature. It is impossible to talk about its competitiveness and efficiency. It also cannot be managed, but only some position can be removed or added.

Any business, including a beauty salon, is based on an assortment portfolio. When forming it, it is necessary to take into account the needs of the target audience of a particular enterprise and the motives for customers' purchases.

Increasing Beauty Salon Sales_Step2

Pay attention to your brochures, advertising articles in magazines, web resource and price list for visitors. What are you trying to sell: something incomprehensible, named after the equipment that allows you to perform manipulations for moisturizing, rejuvenation, modeling or, for example, the "Stop-aging" program?

Nobody will be interested in electrolipolysis, pressotherapy, cavitation, mesotherapy, vacuum-roller massage, etc. Nobody cares what the equipment used to perform the procedures is called.

Think about it: selling names of devices or methods is the reason for the narrowness of your market!

What should you do? Your focus should not be on the equipment that is available in a beauty salon, SPA center or cosmetology room, but on the needs of your target audience.

What do your potential clients want? They want to lose weight, preferably without taking any medication, dieting, or physically exhausting themselves. They want the dress they bought last year to fit them. They want clear and smooth skin. They want to look at least 30 at 50. They want to be irresistible when they go on vacation (slightly tanned, slimmer, with a beautiful pedicure), as well as at parties, business meetings, or on dates.

They do not need hair treatment, consultations with a trichologist. They want to be attractive, to match their status. Perhaps they are simply afraid that their hair will fall out.