Use comparisons

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Often, to convince someone of something, you have to resort to comparison. In advertising, it works exactly the same way. Slogans containing comparisons do a great job of distinguishing a product or service from its analogues.

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Examples of similar slogans to attract customers:

Ajax: "Stronger than dirt."

Beyond Petrolium: “More than fuel.”

Matchbox: "We sell more cars than Ford, Chrysler, Chevrolet and Buick combined."

Moscow mobile: "Only silence is cheaper."

Convince your customers that they are the chosen ones
If you make a person feel special, then with a high degree of probability he will make a decision in your favor. Advertisers have long understood this, and use this motivator wherever possible - including when composing slogans. In fact, every person wants to be different from others in some way, to attract attention to themselves in some way. And, indulging these little weaknesses, people fall into the nets of marketing.

Examples of similar slogans to attract customers:

Burger King: "You're the boss here."

Apple: "Think Different."

Adidas: "The impossible is possible."

Convince your customers that they are the chosen ones

Source: unsplash.com

Take care of your image
A company's image is not only about the trust of its clients. It is about prestige and status, it is fashion and trend. Although it is not very modest to praise yourself, modest salespeople are not successful. To sell a lot, you need to be assertive, even impudent in some ways. The main thing in business is the result, no matter what philosophers think about it.

Examples of such slogans to attract customers:

Mercedes: "Either the best or nothing."

BMW: “Does perfection need advertising?”

Levi's: "Quality never goes out of style."

The newspaper "Work Today": "We don't have regular readers."