The conversion rate measures the efficiency of your email marketing strategies. There is no point in investing in an action that will not bring benefits to your business.
Email marketing can really help your business grow in the market and attract your customers through email. It is important that these emails have a purpose and have a call to action.
This action, through a landing page, can offer the download of an e-book, a product presentation, a video with valuable information, among other actions that can help you win over your potential customers.
But how do you know if your content is bringing results for uk whatsapp resource your company?
It is through the conversion rate that you can analyse these details. However, seeing in Google Analytics how many of your emails have been opened and the links your users click on is not enough to measure the effectiveness of your strategy.
You need to know how many people complete an action, according to your email marketing objective.
Remember that it is very important to do A/B testing in your email marketing strategy, so you can see which formats and strategies generate the best results for you.