What is social media reputation management?

[fomayof928@mowline]

Literally: The Sprout Social Index™ found 51% of consumers agree responding to customers on social media makes brands the most memorable. Despite popular belief, your online reputation isn’t something cyprus b2b leads that’s totally beyond your control.

If you want more positive reviews and glowing praise from your customers, you need an actual reputation management strategy. In this guide, we’ll show you how to put together your own.

Social media reputation management refers to the process of monitoring social networks to shape and maintain a positive perception online. Along with monitoring social networks, it can include reviewing online reviews on channels like Yelp and Google Reviews. Building a social media reputation requires frequent observation because your audience’s perception of your brand fluctuates over time.

It involves posting content, responding to feedback, conducting performance audits and using social listening data to uncover how your audience views your brand. Overall, social media reputation management aims to build and nurture trustworthy, long-standing relationships with your audience.

Why do you need a social media reputation management strategy?
We get it: some businesses might be skeptical of why ratings, reviews and positive comments hold so much weight.

Because if you know that you’re doing good business, who cares what other people are saying?

And besides, it’s easier to put on blinders and ignore your haters than it is to face your critics head-on. However, consider the following trends that highlight the importance of managing social media reputation:

Consumers are increasingly dependent on third-party reviews