User-generated links are sometimes created by the site owner to promote their own work. They are also usually of lower quality than other link building methods that Google prefers.
Here are some examples of user-generated links:
Unmoderated comments on blogs
Built-in infographics and widgets
User profile pages
Press releases or guest post signatures with highly optimized anchor text
Advertisements
Links from these sources won't hurt your site, but it's generally architect data not a good idea to spend time on this strategy, as these types of links likely won't pass any authority.
Natural links grow more organically from readers who stumble upon your website and include a link on their blog or website without being asked. With this type of link, you are not asking webmasters or users to give you a backlink.
Example of unsolicited backlink for Semrush
In this example, Semrush received an unsolicited backlink after a newsworthy event.
Most organic links are not found in sponsored or paid content and have no follow parameters. They are usually added to another blogger or webmaster's content with the intention of providing value to their readers.
This means you're more likely to see natural links in videos, blog posts, images, and product listings on someone's website.
Natural links from other blogs or sites
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