Its usefulness to your target audience
Posted: Thu Jan 23, 2025 3:04 am
Make a list of topics that are likely to remain effective and relevant in the long term. When deciding whether a topic is worth covering, evaluate it along two main dimensions:
Its ability to impact results
There are several tools you can use to automate and improve this process. One of them is the Topic Research tool : it gives you ideas for topics to cover, along with related questions, possible subtopics, and titles.
You can focus on creating evergreen content, creating topic clusters or exploiting newsjacking: the tool will suggest ideas for each of these strategies.
Semrush topic research
Once you have created a list of topics, move on to large-scale chinese overseas europe data keyword research using Keyword Magic Tool . Each topic can have multiple associated keywords, which then help you design your topic clusters.
Build topic clusters
Creating topic clusters is one of the most effective ways to organize your content.
Topic clusters are collections of interrelated content, with a central term covered by a pillar page and several associated subtopics.
This curated approach is especially useful if you have a lot of content for users and want to build your authority on a particular topic.
For example, if you are a company offering SEO services, you can dedicate a pillar page to SEO and create several associated cluster pages on topics such as “local SEO”, “technical SEO”, “backlinks”, etc.
Its ability to impact results
There are several tools you can use to automate and improve this process. One of them is the Topic Research tool : it gives you ideas for topics to cover, along with related questions, possible subtopics, and titles.
You can focus on creating evergreen content, creating topic clusters or exploiting newsjacking: the tool will suggest ideas for each of these strategies.
Semrush topic research
Once you have created a list of topics, move on to large-scale chinese overseas europe data keyword research using Keyword Magic Tool . Each topic can have multiple associated keywords, which then help you design your topic clusters.
Build topic clusters
Creating topic clusters is one of the most effective ways to organize your content.
Topic clusters are collections of interrelated content, with a central term covered by a pillar page and several associated subtopics.
This curated approach is especially useful if you have a lot of content for users and want to build your authority on a particular topic.
For example, if you are a company offering SEO services, you can dedicate a pillar page to SEO and create several associated cluster pages on topics such as “local SEO”, “technical SEO”, “backlinks”, etc.