Number of page views.
Posted: Wed Jan 22, 2025 10:54 am
Page views are the total number of web page impressions that are taken into account when analyzing performance, including repeat impressions. Each user can view an unlimited number of pages during a single visit.
The advertiser may be interested in both the traffic rate of specific pages and groups of pages on the site.
Let's say that based on the number of visits to northeast mobile phone numbers database pages where prices for goods or the seller's address are indicated, we can judge the degree of interest of the audience in the products of a given company. If a person visits these pages, then, most likely, he will then directly contact the seller and make a purchase.
Viewing depth.
Internet Advertising Effectiveness
The browsing depth (GP) is determined based on the number of pages opened by each user during one visit. The formula used to calculate GP is:
GP = PI / V, where
PI – number of page views; V – number of visits.
If the viewing depth is high, it means that the site is interesting to the audience.
Paths through the site.
When assessing the effectiveness of online advertising and planning new marketing communications activities, it is useful for the resource owner to track the routes of users' movements on the site. The results of such analysis allow one to understand what the main interests and behavioral characteristics of the audience are, whether navigation on the site is convenient for them, etc.
Length of visit.
Internet Advertising Effectiveness
This indicator is the amount of time a user spends on the advertised Internet site during one visit.
On the one hand, if a person stays on a site for a long time, it means that he is interested in the information posted on it. But it can also mean that the site has complex navigation (that is, the visitor simply cannot quickly find the necessary information, therefore, he hangs out on the site for a long time).
When considering the length of a visit, it is worth considering the focus, objectives, ease of navigation of the resource, etc. At the same time, users from different sites on the advertised site are in the same conditions, and therefore longer visits of visitors from a certain site can be considered a favorable indicator.
CPU.
This indicator means the cost of one unique user. It is calculated using the formula:
CPUU = C / UU, where
C – cost of advertising placement; UU – number of unique visitors.
The indicator reflects the costs of attracting one unique client to the advertised site.
CPV.
CPV (cost per visit) – the price of one visit. The formula used for calculation is:
CPV = C / V, where
C – cost of advertising placement; V – number of visits.
The advertiser may be interested in both the traffic rate of specific pages and groups of pages on the site.
Let's say that based on the number of visits to northeast mobile phone numbers database pages where prices for goods or the seller's address are indicated, we can judge the degree of interest of the audience in the products of a given company. If a person visits these pages, then, most likely, he will then directly contact the seller and make a purchase.
Viewing depth.
Internet Advertising Effectiveness
The browsing depth (GP) is determined based on the number of pages opened by each user during one visit. The formula used to calculate GP is:
GP = PI / V, where
PI – number of page views; V – number of visits.
If the viewing depth is high, it means that the site is interesting to the audience.
Paths through the site.
When assessing the effectiveness of online advertising and planning new marketing communications activities, it is useful for the resource owner to track the routes of users' movements on the site. The results of such analysis allow one to understand what the main interests and behavioral characteristics of the audience are, whether navigation on the site is convenient for them, etc.
Length of visit.
Internet Advertising Effectiveness
This indicator is the amount of time a user spends on the advertised Internet site during one visit.
On the one hand, if a person stays on a site for a long time, it means that he is interested in the information posted on it. But it can also mean that the site has complex navigation (that is, the visitor simply cannot quickly find the necessary information, therefore, he hangs out on the site for a long time).
When considering the length of a visit, it is worth considering the focus, objectives, ease of navigation of the resource, etc. At the same time, users from different sites on the advertised site are in the same conditions, and therefore longer visits of visitors from a certain site can be considered a favorable indicator.
CPU.
This indicator means the cost of one unique user. It is calculated using the formula:
CPUU = C / UU, where
C – cost of advertising placement; UU – number of unique visitors.
The indicator reflects the costs of attracting one unique client to the advertised site.
CPV.
CPV (cost per visit) – the price of one visit. The formula used for calculation is:
CPV = C / V, where
C – cost of advertising placement; V – number of visits.