You can easily find keywords by using tools such as Google Keyword Planner. Step 4. Select and prioritize the keywords you have identified If you write for all keywords, it will take time to see results. Prioritize them while taking into consideration the contribution of conversions to search volume, etc. For more information on keyword selection, please read on! Also check out this article How to choose winning keywords in SEO! Use the customer journey Measure 9: Increase conversion points If you have tried various methods but the number of inquiries is not increasing, it may be effective to increase the types of conversion points.
For example, chat consultations, document downloads, participation poland telegram data in webinars, etc. In addition, in cases where you are dealing with high-value products and services such as B2B, real estate, and finance, the number of conversions may be extremely low to begin with. In such cases, you can set the action just before the conversion you want to increase (such as reaching an input form) as a conversion, and use it to deliver ads to returning users. Measure 10: Lowering the Barrier for Conversion It is also possible that there is a high psychological hurdle for users, such as the fear that "if I make an inquiry, I'll get a sales call.
" in this case, Download Documents Sign up for useful email newsletter information Apply for a free tour It is recommended to create conversion points that are easy for users to use and that they can easily benefit from, such as the above. Once you have strengthened your lead acquisition, we recommend that you move on to strengthening your nurturing! Once the number of inquiries and document downloads has increased, the next step is to increase the user's "interest" in order to encourage negotiations and contracts.