If you haven't seen it yet and want to see it, you can click here. This way, in addition to seeing its advertising strategy, you can learn the story behind the Medellín cartel.
8. IKEA
“Soft toys for education” was a campaign created by this famous Swedish company to promote early childhood education.
IKEA is known for launching campaigns through traditional media, but it also relies on the web email database lists australia with spots to promote charitable causes.
This type of campaign is ideal for attracting millennials. These users identify with brands that support charitable causes. Therefore, it is a good way to create loyalty in this target.
IKEA, with its Inbound Marketing strategy, in addition to getting leads with its commercials, takes advantage of the opportunity to provide an image of social responsibility: that it is a company sensitive to charitable causes.
A private school in Pennsylvania, United States, Sewickley Academy led its industry as one of the best examples of Inbound Marketing .
He understood that, far from making intrusive ads, he had to help, teach and advise his buyer personas .
These buyer personas are the parents of the children who attend that school. Thus, the content offered by this school has generated enough trust in its potential customers.
Parents are really convinced to send their children to study at this school.
The school also has a Pinterest account and a blog where they publish posts aimed at parents. From there, they provide advice, help, guidance, and news about education, nutrition, technology, and business.
In this Inbound Marketing Example you can see one of the strategies proposed by this methodology: the school offers a guide on how to choose a good school for children.
It is a free download, but you must register in advance using a form. They are geniuses, aren't they?
10. Taco Bell
Taco Bell is a prime example of a good brand personality. This fast-food restaurant franchise, which specializes in Tex-Mex food, has a Twitter account that is a walk in the park with creativity and genius.
The company has known how to take advantage of social media to entertain on behalf of its brand. On its Twitter account, its image is very consistent.
With animated gifs and creative posts, Taco Bell has managed to win the hearts of its audience.
11. LL Bean
This is a really old brand of outdoor clothing and travel goods, having been around since 1912.
Despite its age, LL Bean is committed to staying on the cutting edge and up to date with all things Social Media.