9. Kids of all ages use TikTok

[fomayof928@mowline]

Kids of all ages spend time on TikTok, though younger kids tend to use YouTube more often. While YouTube use appears universal across age groups, TikTok use increases by age:

3-4 years old: 19%
5-7 years old: 25%
8-11 years old: 52%
12-15 years old: 78%
16-17 years old: 80%
Line graph showing internet usage on YouTube, TikTok and lithuania b2b leads Snapchat for ages 3-17.
10. Users spent a collective 4.43 billion minutes on TikTok each day in 2023
TikTok is a well-used app. Its 1.5 billion users spent 4.43 billion minutes watching TikTok videos each day, surpassing Instagram whose users spent 3.91 billion minutes each day.

11. Individual users spend 23.3 hours on TikTok per month
When it comes to monthly usage, TikTok users are spending nearly 24 hours—almost an entire day—on the app each month watching, interacting with and posting video content. This is up fromo 19.6 hours of engagement per user in 2021.

12. 30% of daily TikTok users have used TikTok shop
Of TikTok’s daily users, 30% have used TikTok Shop and 33% haven’t used it yet but are interested. Of TikTok’s weekly users, 29% have used TikTok Shop and 26% are interested. This presents an opportunity for brands seeking to expand social commerce strategies onto TikTok. There’s an audience willing to shop in-app currently or potentially.