The principle of A/B testing with a control sample
Posted: Wed Jan 22, 2025 10:29 am
What if you need to test more than two options? For example, test four application formsneed to check moree two options? For example, test four application formsname, test hfour application forms
If you have more than two options, you can conduct multivariate testing.
The principle is the same as in A/B testing, only more than two korea email list versions of one change are compared simultaneously. A part of the audience is allocated for each option for display, at the end of the test their results are compared. The version that showed the best metrics wins.
Multivariate testing
A multivariate test is best used to test several versions with minor changes. For example, you can test four call to action phrases for one button.
This method is also useful for testing the metrics of different combinations. Let's say you have four button text options and two colors. Using a multivariate test, you can compare eight possible versions and see which combination performed best.
If you have more than two options, you can conduct multivariate testing.
The principle is the same as in A/B testing, only more than two korea email list versions of one change are compared simultaneously. A part of the audience is allocated for each option for display, at the end of the test their results are compared. The version that showed the best metrics wins.
Multivariate testing
A multivariate test is best used to test several versions with minor changes. For example, you can test four call to action phrases for one button.
This method is also useful for testing the metrics of different combinations. Let's say you have four button text options and two colors. Using a multivariate test, you can compare eight possible versions and see which combination performed best.