If you don’t post often on your blog, that’s not a bad thing; it’s disastrous to write randomly here and there. The biggest mistake is to commit to a specific frequency and not deliver on your promise to your audience.
— Andy Crestodina, Chief Marketing Officer and Co-Founder of Orbit Media Inc
The quality of your content should come before everything else, including your desire to rank faster and produce more. Use the following strategies to help you create effective, memorable content that resonates with your audience.
Focus on originality
It’s a hard truth, but one worth emphasizing: if your content isn’t original, it’s unlikely to capture your audience’s attention. Your best bet is to invest in people and resources who can help you conduct unique research, come up with original ideas, and translate them into engaging content.
The content marketers who continue to stand out are those who have british student data the most intimate knowledge of their (niche) audience. They are the original thinkers, the creative writers, the experimenters, the people who have the skills to captivate, educate, entertain and inspire their audience.
— Henneke Duistermaat, Founder of Enchanting Marketing
Avoid publishing content based exclusively on your analysis of other articles on the same topic. Take it a step further and work to include your unique experience, data, research, and opinion in every piece of content. This will help build credibility and trust with your audience, creating a foundation for organic growth.
This is especially true for YMYL (Your Money, Your Life) niche industries such as healthcare, real estate, finance and legal.