How ai improves email personalization
Posted: Wed Jan 22, 2025 10:04 am
The key thing I like about this is that it feels personal. It’s visible in the subject line – through the use of the word “I” instead of “we” – and the header, which reminds you of that time you backed the oatmeal’s project on kickstarter. On top of that, it provides entertainment through funny images while also creating a sense of urgency by emphasizing that there are only days left before you’re no longer able to back this project.
Casper subject line: meet our new gambling data china nova hybrid mattress casper new product launch email announcing their nova hybrid mattress. Showing different technical aspects of their new product - casper. This product launch email checks many of the right boxes. It’s got a great headline that makes you almost feel the product – “our most plush mattress yet”. They also describe all the important benefits and overcome hesitations – “a velvety-soft layer makes bedtime extra cozy without sacrificing support and cooling”.
Then it goes on to provide details about the technical aspects of the product so you can better rationalize buying it. Last but not least, it lists testimonials from a few of their happy customers who, through their own words, back up the claims made by the brand. As you can see below, they even did a follow up later the same year that shares more reviews of their products. Follow up email featuring reviews of their new product - casper.
Casper subject line: meet our new gambling data china nova hybrid mattress casper new product launch email announcing their nova hybrid mattress. Showing different technical aspects of their new product - casper. This product launch email checks many of the right boxes. It’s got a great headline that makes you almost feel the product – “our most plush mattress yet”. They also describe all the important benefits and overcome hesitations – “a velvety-soft layer makes bedtime extra cozy without sacrificing support and cooling”.
Then it goes on to provide details about the technical aspects of the product so you can better rationalize buying it. Last but not least, it lists testimonials from a few of their happy customers who, through their own words, back up the claims made by the brand. As you can see below, they even did a follow up later the same year that shares more reviews of their products. Follow up email featuring reviews of their new product - casper.