Inside Sales or Outside Sales: Which business model should I choose for my company?
Posted: Sun Dec 22, 2024 6:28 am
Let's start by defining: Inside Sales refers to a sales force that works remotely, either from the company's office or from home . Outside Sales, on the other hand, refers to those salespeople who spend their day mainly on the street, visiting their prospects and clients face to face.
Thus, Inside Sales executives will not hold face-to-face meetings with leads, but instead, they will use technology (video calls, emails, chats, etc.) to maintain a close relationship with them, even if they live in different countries. They can take cold or lukewarm leads to convert them into clients without moving from their computer and manage to address a large number of contacts per day.
Outside Sales executives, on the other hand, travel to meet periodically with their prospects and clients. Although they have a base office within the company, most of their time is spent “in the field,” and their success depends on mobile phone saudi arabia mobile number directory the ability to select which leads to visit (only those that are very mature, otherwise the acquisition cost would increase significantly), as well as the ability to close deals quickly, maintain very close long-term relationships, and create valuable cross-selling opportunities, taking care of every detail in the post-sale process.
In both cases, the Inside and Outside commercials:
They advance in the sales funnel
They establish a personal connection with their leads
They listen to your challenges and pain points
Reviewing objections
Negotiations are closed
However, internal salespeople today have a great advantage: They can establish many more contacts in less time, since during waiting times they can even make another call, send a re-contact email or update the CRM.
It should be noted that for this very reason, Outside Sales has a higher closing rate: It connects with fewer people, but with a greater probability of closing the deal, since it only deals with very mature leads. This does not mean that the cost or efficiency figures are benefited by this model, we must keep in mind that the company must pay for transportation, parking, travel expenses, dinners, etc.
Thus, Inside Sales executives will not hold face-to-face meetings with leads, but instead, they will use technology (video calls, emails, chats, etc.) to maintain a close relationship with them, even if they live in different countries. They can take cold or lukewarm leads to convert them into clients without moving from their computer and manage to address a large number of contacts per day.
Outside Sales executives, on the other hand, travel to meet periodically with their prospects and clients. Although they have a base office within the company, most of their time is spent “in the field,” and their success depends on mobile phone saudi arabia mobile number directory the ability to select which leads to visit (only those that are very mature, otherwise the acquisition cost would increase significantly), as well as the ability to close deals quickly, maintain very close long-term relationships, and create valuable cross-selling opportunities, taking care of every detail in the post-sale process.
In both cases, the Inside and Outside commercials:
They advance in the sales funnel
They establish a personal connection with their leads
They listen to your challenges and pain points
Reviewing objections
Negotiations are closed
However, internal salespeople today have a great advantage: They can establish many more contacts in less time, since during waiting times they can even make another call, send a re-contact email or update the CRM.
It should be noted that for this very reason, Outside Sales has a higher closing rate: It connects with fewer people, but with a greater probability of closing the deal, since it only deals with very mature leads. This does not mean that the cost or efficiency figures are benefited by this model, we must keep in mind that the company must pay for transportation, parking, travel expenses, dinners, etc.