How to attract customers using web marketing

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Inbound marketing is a concept advocated by Brian Halligan and Dharmesh Shah, founders of the US company HubSpot. In Japan, the word "inbound" is mainly used to mean "people from overseas coming to Japan for tourism," but originally it meant "coming from outside to inside." Therefore, inbound marketing also means helping users visiting from outside find your company, products, and services, and encouraging them to access your website. How is it different from outbound marketing? Inbound marketing is often compared to outbound marketing.


Outbound marketing refers to so-called push marketing uk telegram phone number list from companies, such as advertising to an unspecified number of people, such as television commercials, direct mail, and cold calling. The concept of "inbound marketing," which is centered on user interests, was born in contrast to "outbound marketing," which is company-driven, such as traditional advertising. Inbound Marketing Meaning Why inbound marketing is gaining attention Traditionally, companies acquired customers through outbound marketing such as newspaper ads and TV commercials. However, with the widespread use of the Internet, most users now use the Internet and social media to obtain the information they want at their own convenience.


As a result, outbound marketing has come to be perceived by users as a one-sided imposition from companies. Because of this situation, inbound marketing is attracting attention as a new marketing method. What does it mean to implement inbound marketing? What are the meanings and benefits of implementing inbound marketing for both users and companies? Here are four typical examples. 1. Building good relationships The biggest advantage of inbound marketing is that it allows you to build close relationships with users.