Transition to D2C
Posted: Wed Jan 22, 2025 9:18 am
Influx of new buyers. During the period of self-isolation, about 10 million new buyers came to the RuNet. It is worth noting that some of them began to make purchases online, since they lost the usual opportunity to buy offline. Some of these users will stop using the Internet to purchase goods as soon as the previous scenario becomes available again, but most will continue to do so online, having appreciated the convenience and advantages of such a service.
Remote employment. Rosstat reports that after the pandemic is over, about 5.7 million people will continue to work remotely. A certain percentage of such workers will leave their employer's city. While in most relatively small cities, which is where remote workers will most often move, the range of goods in regular stores is less diverse than, say, in Moscow or St. Petersburg. This means that those who have moved will look for the usual variety in online stores.
Forced isolation. Some people will follow the orders o morocco telegram database f local health authorities even after the restrictions are lifted. Using online ordering of goods with home delivery as the safest way of consumption.
What will happen to ecommerce in the near future?
The accelerated growth of the e-commerce market will lead to the development and consolidation of new trends. Among them:
A fundamentally different pattern of commercial relationships between buyers and producers is developing. Let us recall that the most common areas of business are B2B and B2C. In the first case, a business sells services or goods to a business, and in the second, to an individual. Today, some manufacturers working in the B2B segment are abandoning this model, moving to selling products without intermediaries in the form of retailers, distributors, and dealers. This system is called D2C (Direct-to-Consumer).
Remote employment. Rosstat reports that after the pandemic is over, about 5.7 million people will continue to work remotely. A certain percentage of such workers will leave their employer's city. While in most relatively small cities, which is where remote workers will most often move, the range of goods in regular stores is less diverse than, say, in Moscow or St. Petersburg. This means that those who have moved will look for the usual variety in online stores.
Forced isolation. Some people will follow the orders o morocco telegram database f local health authorities even after the restrictions are lifted. Using online ordering of goods with home delivery as the safest way of consumption.
What will happen to ecommerce in the near future?
The accelerated growth of the e-commerce market will lead to the development and consolidation of new trends. Among them:
A fundamentally different pattern of commercial relationships between buyers and producers is developing. Let us recall that the most common areas of business are B2B and B2C. In the first case, a business sells services or goods to a business, and in the second, to an individual. Today, some manufacturers working in the B2B segment are abandoning this model, moving to selling products without intermediaries in the form of retailers, distributors, and dealers. This system is called D2C (Direct-to-Consumer).