The relationship between copy and the age range of listeners
Even in an era dominated by technology and digitalization, radio maintains its firm position among the preferences of Brazilians, including millennials. Contrary to expectations, many still tune in to the radio regularly. But what makes radio still so relevant? Much of it has to do with well-crafted copy that is targeted at the right audience.
Radio Copy: Reaching the Right Audience
When targeting a younger audience, broadcasters opt for modern australia phone number for whatsapp up-to-date copy that is aligned with the interests of the new generation. On the other hand, stations aimed at an audience that seeks information and critical analysis develop deeper, more informative copy .
And for music and culture lovers, there is always special copy that highlights the nuances and richness of art.
Boost your copy with the right tools
Audiency is a complete platform that promotes efficiency in the distribution, management and monitoring of offline media campaigns on the radio.
With it, advertisers and advertising agencies have access to detailed reports on their campaigns and, from there, they have the possibility to improve and monitor the copy broadcast, ensuring maximum effectiveness. With Audiency, the radio experience is optimized, allowing the power of the copy to reach its full potential.
Get a free diagnosis!
If you still have questions about the free diagnosis, you can call one of our representatives by clicking here .
You need to know where your music is being played, if your investment is bringing results! Don't go in blind!
Big names in Brazilian music such as Gusttavo Lima, Nando Reis, Vini and Bisioli , and also Lincoln Senna, monitor their music to know which radio stations they are playing on and in which regions of Brazil their music is most popular.
We know how important it is for artists to develop a relationship with radio stations, and you can find out in real time which stations are playing your music to support them and develop partnerships to increase your artistic presence on the radio.
Additionally, several artists have managed to increase their pay thanks to the broadcast reports, which score while their music is playing on the radio!